MARCH ADSANITY

Concepting, Art Direction, Design, Branding, Copywriting

March Adsanity is a social media competition among the official sponsors of the NCAA March Madness tournament. The team at BOLD Worldwide created this competition to find out which event sponsors would leverage the March Madness tournament as a branding opportunity on social media. Each brand battled it out, competing for the highest social media engagement. I was involved with this project from concept through execution. I designed the branding identity, designed and wrote copy for the case study, and provided art direction for the landing page design. 

 Jersey close-up

Jersey close-up

 Landing page

Landing page

Case study e-book, March Adsanity 2017 recap and key takeaways

 
 March Adsanity 2017 bracket results. Teams are seeded based on total # social media followers. Brand with highest engagement on social media advances to next round.

March Adsanity 2017 bracket results. Teams are seeded based on total # social media followers. Brand with highest engagement on social media advances to next round.