Orangetheory Fitness 'Free Class' Social Campaign

Design, Copywriting

Orangetheory Fitness (OTF) is a leading fitness gym that offers heart-rate monitored, high-intensity workout classes. OTF approached the team at BOLD Worldwide with a desire to get more people in the door to try an OTF workout. We created and executed a social media campaign encouraging people to sign up for a free class at an Orangetheory Fitness gym near them. I designed and wrote copy for the social media advertisements and digital display ads promoting this offer.

Facebook lead generation campaign, static ads


Facebook and Instagram lead generation campaign, carousel ad

Digital display ads