Orangetheory Fitness 'Free Class' Social Campaign
Orangetheory Fitness (OTF) is a leading fitness gym that offers heart-rate monitored, high-intensity workout classes. OTF approached the team at BOLD Worldwide with a desire to get more people in the door to try an OTF workout. We created and executed a social media campaign encouraging people to sign up for a free class at an Orangetheory Fitness gym near them. I designed and wrote copy for the social media advertisements and digital display ads promoting this offer.