POLAR U.S. RE-LAUNCH
POLAR is a wearable technology company, based in Finland, that created the first ever wearable heart rate monitor. With a large consumer base in Europe, Polar approached the creative team at BOLD Worldwide with the need for a campaign that would appeal to the American market. We caught attention in this crowded space by encouraging athletes to reach their next level by fighting to be their best. I designed print advertisements, social media elements, and brand icons for the website re-design.